The Heart.

Petri Forest was born from a moment of tenderness and intention. When the founder wanted to gift her newborn niece, Lola, a stuffed animal. She couldn’t find anything that matched her values-something beautiful, meaningful, ethically made, and rich in story.

So, she began creating her own. First, she designed Laila Rabbit, a preppy, charming character inspired by her niece. This wasn´t just a gift- it became the seed of a world.

From that first creation, a universe grew. In Petri Forest, animals live together in harmony in a secluded, self-sustaining forest town called Riverside. They face challenges much like kids do today, represented by harsh winters, unexpected newcomers, or scarce seasons-but together, they endure and thrive. At the heart of the forest is a safe space for everyone, carefully supervised by Laila Rabbit, a natural leader who welcomes new residents, plans celebrations to celebrate the little things that make life meaningful, and brings the community together through kindness and wisdom. Her spirit sets the tone: unity, gratitude, and gentle resilience.

Each stuffed animal is not just a toy- it’s a character with purpose, soul, and personality, carrying with it the warmth of a story and the values of a timeless place.